Tuesday, August 14, 2007

Can I personalize my Mailings?

Sure! There is a secret feature known only to those who read the "How To" documents (Hint ☺).
When you create your email content, use the following "variables" and they will be substituted for the particular family data as the emails are created:
  • $(firstName) - Customer’s first name
  • $(lastName) - Customer’s last name
  • $(balance) - Total family account balance
  • $(due) - Total of currently due payments (Current+30+60+90)
So you might start your email with "Dear $(firstName), I was just checking the balance on your account and noticed that there was $(due) due......"
In this case, of course you would want to select only the families that have payments due to avoid those unprofessional "Your balance of $0.00 is due immediately" emails.

Enjoy...

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